PROJECT YOUR POWER

  Enroll in Course

What is Project Your Power?


You know that nagging feeling you get in the back of your head when you don’t know if what you’re wearing looks good?It’s not urgent, not painful, but it’s a buzz that never goes away.

It chips at your confidence and makes you start to feel self-conscious. It detracts from your focus and makes it difficult to be fully present in what you’re doing.

It’s like having a low tire in a sports car. Sure, it can still get from point A to point B, but it’s nowhere near its max potential.

This program is designed to help you fully and completely eliminate that nagging feeling.

And not just get rid of it, but replace it with a sense of confidence and self-assurance that’s equally as present and consistent.

It will help you replace that low, frustrating hum of doubt with a sense of calm, warm surety that will help you reach your full potential as a man.

Not only will my coaching help you replace doubt with confidence, it will do it quicker and more effectively than any other program, guide, or stylist available.

Within the first week you will understand how your clothes should fit and feel better than men who’ve spent thousands of hours watching “how to” videos.

By the second week, you’ll understand style better than the men who make those “how to videos.”

You'll confidently and authentically project yourself - your power - into the world around you so that other people and, most importantly you yourself, will see the real you.


If you
  • Hate shopping and want to get it done as efficiently as possible.
  • Are bored with being on autopilot and having style that doesn’t look great but just avoids looking bad.
  • Want to look great without looking like you’re trying too hard
  • Are sick of wasting money and closet space on clothes you buy once and never wear
  • Want to show up better and more masculine at work, in your love life, and in every other aspect of your life
  • Want to avoid the embarrassment of trial-and-error experimentation with clothes that may look good but feel like you’re a fraud wearing a costume
This program is for you.

Here’s some of what we’re going to work on:
  1. We’ll start with your body. I’ll help you dial in the basics of things like color, contrast, pattern, and fit. These simple principles are quick and easy win. Just this alone gets you looking better than 90% of the men around you - and that's just the beginning.
  2. Next, we’ll focus on what you want to communicate to the people around you. Do you want to appear dignified? Credible? Open? Friendly? Authoritative? There are no wrong answers here. How are those traits perceived at work? With your family? In your part of the world? I'll help you figure all this out so you can use your clothes and grooming to express yourself just as articulately as your vocabulary.
  3. And we'll cap it off with a deep dive on who you are on the inside and how that should look on the outside. What does the best version of you look like? How do you feel when you see yourself in the mirror, in photos, or on social media? Does your appearance make you feel self-conscious? Do you question how you look and have those questions nag in the back of your head? We'll go deep on who you are, who you're becoming, and how your clothing can help you realize all that potential.

Any one of these things can move the needle immediately for your style and my experience is that one of these is going to resonate with you and stand out as the big opportunity for you specifically.

Here’s how it will work...

Each week, you’ll focus on one of the style strategies. Then, we’ll get together as a group to talk about it and brainstorm specific applications for your appearance - so you can put it into action and report on your results. The more you implement, the more I’ll work with you.

We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next couple of months. Nothing too crazy but at least an hour or two per week.

"We all have our own different paths that have led us into this “self-improvement” space, something that has pushed us to make a first step towards creating a better version of ourselves. For me, there were two things happening coincidentally (or not!) - signing up for the Tanner's program, and lifting weights.

As I was re-gaining physical strength, and beginning to look the part, I was also able to choose, and wear clothes that complemented my up-graded physique.The course follows a very logical structure – you start with very simple concepts of fit, color, and contrast, and you learn the “alphabet” of style. You immediately see that you could look better than 90% of men around you straight away just by dialling up the fit of your jeans, and t-shirts! This was certainly a big moment for me that I remember very well – I could make a big change by making small adjustments, by making small steps in the right direction. Look at the stars occasionally, but keep your gaze at the horizon at all times!

Once you master the alphabet, you then move on to speaking in words, and sentences, i.e. playing with the basics according to your taste, environment, and archetype. I have found the Slack community, that Tanner had created particularly helpful in that regard.

By posting photos, and looking at, and discussing outfits of other like-minded men I have been able to develop my own “style”, to wear clothes that I would have never worn before, and to feel 100% comfortable doing so in any environment. I am forever grateful to Tanner, and the other like-minded men in his online community for helping me learn the value, and different ways of aligning my values with my appearance, as well as doing it effortlessly, and with my own masculine style!"

- Leo K

"Tanner’s program does exactly what it is advertised to do. My understanding of style and ability to dress well has already increased further than it would’ve in 5 years without his help. I only see my sense of style continuing to improve with the group feedback from the private group on slack and the regular collaborate calls Tanner hosts. I am very grateful to this program and Tanner, and if I went back in time I would embark on this journey again without hesitation!"

- Jack Slattery

"This is an amazing program. I used to feel like wearing the right clothes was something so filled with small, obscure details that it would take me a life to get it perfectly right.
Tanner showed me what are the things that really matter for me and how to convey the exact right message I want in every situation imaginable.
This is something that has changed my approach to clothing not just for the moment but for the rest of my life and now I can feel proud that this is another domain that I have rightfully mastered."

- Uriel

"I have had a disconnect with style for as long as I can remember. I never tried hard and rarely put much effort into any of it. I just went through the motions and always tried to blend in so I wouldn't get noticed. I discovered Tanner through AJAC and was added to his mailing list without realizing it. After a few emails, I came to understand that I had been neglecting an important part of my life and was ready to make the changes needed after an email arrived with an offer to join a program.

I started with the Project Your Power course. This setup a solid foundation and I was able to learn some much needed information. Noticing that I wasn't lacking accountability to myself, I opted to then go with the 1 on 1 training to get even more dialed in. This was one of the best decisions and investments I made for myself. Tanner has been extremely helpful, patient and professional during the entire process and really helped me to understand the areas I struggled with when I was working on my own. I just finished the 6 week course last week(took me over 2 months which is why I said he's patient, lol) and I'm now moving on to the next phase.

During the last two months, I have noticed an increase in the attention and compliments I have been getting. This was not something I was used to, so I have been embracing it as I have always had a confidence issue. I'm also enjoying the process of shopping and putting together my outfits now whereas it used to be a chore. Working with Tanner has helped me to gain the valuable skills that will continue to allow me to improve my style which will directly improve my confidence. This is all part of the process of improving myself and I look forward to what comes next. Thank you, Tanner. I appreciate that I have this opportunity to work with you."

- Mark Lazar

Get started now!



Want to see if it's right for you before committing?

I would too.

You can get access to the introductory videos, the first cheatsheet, and all the videos related to your body (fit, color, contrast, etc.) for free!

Just click that button below and enroll in the trial.