Archetype Alignment

The first (and often most cathartic) thing I do with my new clients is go through their closet with them.

They take photos of themselves wearing everything they own, and then we spend about an hour going through all of those pics together.

Now, a lot of guys are intimidated by this process because they think it’s going to go like this.

But the reality is most of you are already doing a lot better than you think you are, you just need some fine tuning.

So here’s how we do it - with the focus being on four different things.

First is I can simply tell them what to keep, what to alter, and what to donate to GoodWill.

You have no idea how much my guys love this.

The mental load they didn't know they were carrying until I helped them streamline their closet was heavy - and they all feel lighter and better once we've removed it.

Second is I help them see how their clothes can fit better.

Maybe their pants are consistently too long, their sleeves are too baggy, or the shoes are too formal.

Whatever it is, I help them spot it so they know what to look for when they're buying new stuff.

And honestly, even if they still wore the exact same stuff they already were - but just dialed in the fit, they'd look and feel infinitely better than they currently do.

Third, I help them see what they're already subconsciously doing with their style.

We don't just look at the clothes aesthetically, we talk through everything we can about them.

I have my guys tell me why they own each piece. Did they buy it or was it a gift? Does it make them feel like a million bucks or do they hate wearing it? And always we ask why?

As we take a look at not only what they wear, but why they wear it and how they feel in it, they finally start to understand how they can use their style moving forward.

And finally, I help them make a few tweaks to better align their style with their unique Style Archetype Ratio

When you took the Archetype Quiz to join this list, it told you if you were primarily Rugged, Refined, or Rakish

But the reality is you have elements of all three to your personality in a ratio that is unique to you.

By helping you find that ratio and then giving your some simple tips on how to better align your current style with that Archetype blend, things come together incredibly quickly and powerfully for you.

You don't have to worry about the false idea that they have to feel like a fake in order to look good.

Because we don't start over from scratch.

We just double down on what's working well (while improving on it) and stop doing what doesn't work.

It helps you feel unstoppable

In the past I’ve only offered this kind of access as part of my full, robust coaching, but I’m making the Archetype Alignment available as it’s own microservice to help out you guys who just need a bump in the right direction.

It's $497 for the whole process and by the time we're done you'll have a

  • Streamlined wardrobe
  • Great understanding on how to make your stuff fit better
  • Your Archetype Ratio
  • Solid understanding of how to buy clothes that look great and feel authentic moving forward

I'll record our call and give you access to it so you can go back and reference it whenever you need to.

Oh, and I have two bonuses for you guys who do sign up.

First, you'll get free access to my Archetype Workshop

When you pair what I teach in the workshop with what I help you understand about your Archetypes in our Alignment session, it becomes very easy to dial in your style.

Second, you'll get one month of access to The Extegrity Project

This is my group coaching where I work deeply with the members to help them not only dial in their style according to their Archetype Ratio but also other factors like their Tribes, personal Taste, and more.

You'll have a full month to join us on our calls, ask me as much as you want within the group, and learn from and with the other men who are part of the program.


Get started now!